The infrastructure your business runs on

Business operations software has to be there every time your team opens it. We design the AWS infrastructure underneath it, keep it secure and current, and stay on to watch it long after launch.
The problem

Most hosting gets set up once, then quietly outlives whoever set it up.

A server gets configured in a hurry to launch something. It works. Years pass. The person who set it up moves on, the documentation was never written, and now nobody is quite sure what would happen if it fell over, only that a good part of the business would stop with it.

That is the usual state of the infrastructure behind business operations software: load-bearing, under-watched and slightly frightening to touch. Done properly, moving to the cloud turns reliability, cost and security into things you can reason about rather than hope about.

When it has to be there

Business operations software is the tooling a company runs on day to day: quoting, surveys, scheduling, reporting. When it is down, work stops and someone is on the phone. The infrastructure underneath it has to assume a data centre will fail one day and carry on anyway.

When the bill should not surprise you

Cloud costs creep when nobody owns them: idle capacity left running, oversized instances, storage nobody remembers filling. We size infrastructure to what it actually does, and tell you when spending more would buy performance you do not need.

How we work

We review before we build, and we stay after we launch.

  1. 01

    Review

    We start with an AWS Well-Architected review, whether you are moving an existing system or building fresh. It examines reliability, security, cost and day-to-day operations, and it is where most of the expensive surprises get found while they are still cheap to fix.

  2. 02

    Build

    Infrastructure defined as code, so the environment running in production is the one in version control, not a configuration somebody clicked together and forgot. Autoscaling where load moves around, serverless where traffic is spiky, plain Linux where that is genuinely the right answer.

  3. 03

    Run

    We stay on. Someone keeps the operating systems patched, watches the error rates and the bill, and answers the phone when something behaves oddly at seven in the morning. On most of our engagements that is still us, years later.

What's included

What you get, from first review to running system.

  1. 01

    Architecture and provisioning

    We design the environment around what the software actually has to do, not a template: compute, database, networking and storage, chosen and sized to fit. It is all defined as code, using CloudFormation, the Serverless Application Model or CDK, so a second environment is a deploy away rather than a fortnight of clicking.

  2. 02

    Reliability and high availability

    Workloads spread across availability zones, autoscaling and load balancing where the traffic warrants it, and backups that are tested rather than merely taken. Where the stakes are high we use AWS Backup for recovery across regions and accounts, so a bad day in one place is not a bad day everywhere.

  3. 03

    Security as part of the build

    Encryption in transit and at rest, least-privilege access rather than a shared key everyone knows, and CloudTrail auditing so there is a record of who did what. Security is part of the architecture from the start, which is a larger subject in its own right.

  4. 04

    Cost management

    Right-sizing instead of guessing, reserved capacity where usage is steady, serverless where a workload sits idle most of the day, and a bill you can actually read. We measure before we change anything, and we will tell you when a saving is not worth the complexity it buys.

  5. 05

    Monitoring and support

    CloudWatch metrics and alerts, patching and updates kept current, and someone watching who understands the system rather than a dashboard nobody checks. When something needs a human at an awkward hour, that human already knows how your infrastructure fits together.

“The relationship between us is genuinely a partnership rather than a supplier/customer scenario. They have suggested changes which we would probably never have considered but which have added value.”
Martyn Talbot, Tooling and Equipment Team Leader, Technical Service Operations, Jaguar Land Rover

Systems we still host, years after we built them

We are an AWS Select Tier Services Partner and run a Well-Architected review on every engagement, examining reliability, security, cost and operations while the surprises are still cheap to fix. Some of these systems we have hosted since 2013, through years of change to the businesses running on them.

Read the Cloud Excellence Framework
Questions

The things buyers ask us first.

  • Will we be locked in?

    No. It runs in your own AWS account, and you hold a copy of the infrastructure-as-code definitions and the deployment pipeline. We have no interest in holding your systems hostage, and an engagement that only survives because leaving is painful is not one we want.

  • Can you take over hosting we already have?

    Usually, yes. We will review what is there, tell you honestly what state it is in, and give you the options. Moving it rarely means stopping everything for a big-bang cutover; more often it is a staged migration that keeps you running the whole way through.

  • Does it have to be on AWS?

    No, though it usually is. We know AWS deeply enough to make it cheap and boring, and that is worth more to you than a stack we would be learning at your expense.

  • Who actually runs it day to day?

    The two founders, and the trusted collaborators we bring in around them. There is no account manager between you and the people who built your infrastructure, and no junior quietly learning on your production systems.

Work we have done for businesses like yours

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Rubber Ring

Rubber Ring's digital insurance business had outgrown its original platform.

Discover how we rebuilt it on a modern, event-sourced architecture on AWS - a single-table DynamoDB source of truth streamed into a PostgreSQL read model, with containerised React Router 7 and PHP applications on ECS Fargate - and migrated the entire live book in one cutover.

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Duwio

Working with Spacesuit Media, we transformed years of experience in image delivery into Duwio - a new SaaS platform for creative professionals, re-engineered from the ground up on AWS.

Built on an AWS well-architected foundation, it enables photographers and agencies to store, tag, search and deliver images seamlessly from anywhere in the world.

Read more: Duwio
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React Native mobile app Published 2025

SRO Motorsports Group

Si Novi partnered with Whiteflame and SRO Motorsports Group to build a new GT World app, replacing a Europe-only version with one that covers every SRO championship worldwide.

It brings together live video, timing, schedules, team data and race reminders each fan can tune to the series they follow, on a single React Native codebase over a serverless AWS backend.

Read more: SRO Motorsports Group
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Distribute

Distribute serves package-holiday data to a range of downstream partners through a business-critical API.

Discover how we rebuilt that API as a modern, serverless service on AWS - introducing a clean HTTP/JSON interface while keeping every existing consumer working through a zero-downtime migration.

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Jaguar Land Rover tooling and equipment
Distribution web platform Published 2024

Jaguar Land Rover

Discover how Si Novi partnered with Jaguar Land Rover to build a scalable, secure AWS-powered web application for global tooling distribution.

Learn about the innovative solution, including recent enhancements for electric vehicle tooling, that supports 13 languages and over 40 regions worldwide.

Read more: Jaguar Land Rover
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